Oscar Rondon Joins Videa as Vice President of Product

New Appointment to Accelerate the Company’s Product Vision as Demand for Local TV Advertising Rises

ATLANTA – May 09, 2017– Videa, a supply-side platform for automated television advertising, today announced that Oscar Rondon has joined as Vice President of Product. In his new role, Rondon is responsible for overseeing the planning and execution of the company’s product vision. Rondon brings to Videa nearly two decades of experience in advertising sales, programmatic platforms and marketing management. A seasoned business leader in television advertising, Rondon has a proven track record in managing robust programmatic solutions.

“Oscar’s skills and experience align nicely with the direction we are moving toward at Videa,” said Shereta Williams, President of Videa. “We are excited to have him as part of our team, and we look forward to his contributions in helping Videa remain at the forefront of our industry.”

“Videa has leveraged its local television advertising expertise to build a truly differentiated platform,” said Rondon. “The market is ripe for an automated platform like Videa, and I’m eager to continue to work with the company on innovative solutions that help drive the market.”

Prior to Videa, Rondon was the senior director of TV strategy at TubeMogul, where he helped establish the company’s programmatic TV solutions and was responsible for identifying market opportunities, crafting the business plan, and defining and launching the first version of their demand-side platform.

Before TubeMogul, Rodon held a number of leadership positions at AOL’s Adap.tv, WideOrbit, Viacom – BET. Prior to that, Oscar held key positions at Invision, Fox and Discovery Communications. He has a Bachelor of Arts in Psychology and Spanish from the University of Miami and holds a Master of Arts in Communications from Baruch College.


Media Contact:
Erica McDonald
Finn Partners for Videa




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