News

5 Ways Media Buyers Can Adapt to a More Digitized Broadcast Marketing World

Moving away from the ‘wood veneer’ methods By Shereta Williams, April 29, 2019 Once transmitted to an antenna on a stationary wood veneer box, TV delivery has certainly changed. While local broadcast TV content remains popular for audiences and advertisers alike, the way we watch looks different. We can view news and sports in the palm […]

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RED BEE Media to Supply Metadata for Automated Television Advertising Offering from Videa in the U.S.

April 24, 2019 Red Bee Media, a leading global media service company, has entered into a multi-year agreement with U.S. based Videa, to supply textual metadata aimed at providing a comprehensive source for programming and ratings estimates for automated TV sales. Both parties believe this partnership will provide significant growth opportunities as data becomes a […]

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Automated Selling Is Coming — With a Price Tag

Developers of the software or platforms that make automated spot sales possible will be demanding a small percentage of the business they handle, possibly up to 1.5%. With broadcasters’ ringing up several billion in national spot sales each year, the automation fees could quickly run into tens of millions of dollars. Janet Stilson April 3, […]

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Videa Releases New Research Connecting Adaptability to Staying Relevant in TV

Executives also cite growing impact of automated buying and selling processes NEW YORK — April 2, 2019 — Videa, an online marketplace for automated television advertising, today released the results of their survey, How TV is Winning Back Its Leadership Position: Dynamic Careers in a Digital Age, which has yielded insightful perspectives from more than […]

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TV Ad Agencies Must Prepare for a Multiscreen Future

Shereta Williams President, Videa Consumers now routinely view ads on multiple platforms, so buyers and sellers must use dynamic multiscreen approaches that strengthen campaigns and keep TV marketing in the spotlight, as Videa president Shereta Williams explains. New platforms are changing the TV ad landscape: almost 200 million Americans now view shows (and by extension, […]

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