News

Videa Releases New Research Signaling the TV Advertising Industry is Ready for Change

Ad Tech Daily – July 2, 2018 Media Agency, TV Station Members and Reps Cite Inefficiencies in the Sales Process as a Top Concern NEW YORK – Videa, an online marketplace for automated television advertising, released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and […]

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Videa Receives United States Patent Office Grant for Its Leading Advertising Technology

Company is Granted Patent for “Systems and Methods for Selecting Television Content Inventory and Predicting Available Inventory” NEW YORK — June 26, 2018 — Videa, an online marketplace for automated television advertising, today announced that its award-winning TV advertising system has been further recognized with a granted patent entitled: “Systems and Methods for Selecting Television Content Inventory and Predicting […]

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Videa Releases New Research Signaling the TV Advertising Industry is Ready For Change

Media Agencies, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern NEW YORK – June 19, 2018 – Videa, an online marketplace for automated television advertising, today released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and […]

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Interview with Shereta Williams, President, Videa

“The television industry’s hesitation is because there hasn’t been a technology evolution like this in over five decades.”         Tell us about your role at Videa and how you got there? I started my career in the financial industry and that taught me how to value companies and investments in any industry. […]

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Why local TV is tuning into livestreaming advertising options

By Brad Smith–06 June 2018  As the need for streaming services increases, with local stations beginning to experiment with streaming sports programming, live-streaming advertising opportunities might soon be opening up. Thanks to political advertising, local ad revenues are expected to jump 5.2 percent in 2018, with local TV taking $20.8 billion, according to a forecast by […]

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