TV Ad Agencies Must Prepare for a Multiscreen Future

Shereta Williams President, Videa Consumers now routinely view ads on multiple platforms, so buyers and sellers must use dynamic multiscreen approaches that strengthen campaigns and keep TV marketing in the spotlight, as Videa president Shereta Williams explains. New platforms are changing the TV ad landscape: almost 200 million Americans now view shows (and by extension, […]

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Tech Experts Predict 13 Jobs That Will Be Automated By 2030

Mar 1, 2019 POST WRITTEN BY Expert Panel, Forbes Technology Council Successful CIOs, CTOs & executives from Forbes Technology Council offer firsthand insights on tech & business. As artificial intelligence (AI) and machine learning (ML) have advanced, human labor is no longer necessary for certain tasks in the workplace. While it’s a trend that worries […]

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How 5G and ATSC 3.0 Benefit Broadcasters, Local TV and the Ad-Tech Industry

They will make things more efficient and scalable By Shereta Williams 5G and ATSC 3.0 will impact across brands and their consumers. Ad tech has weathered its fair share of changes and technological shakeups, and there are more on the way thanks to 5G and ATSC 3.0. The industry has been discussing, anticipating and debating these […]

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Lining up the Data for Linear TV

Videa, Cox Media Group’s programmatic TV marketplace, projects a $14 billion market by 2021. The addition of Comscore data aims at keeping buyers and sellers plugged in by Chris Wood – February 12, 2019 No one can ignore the cord-cutting trend in television, as broadcasters and providers evolve their offerings, and the entire ecosystem looks to […]

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Videa Gains Momentum for Data-Driven, Automated TV Ads

February 5, 2019 by Will Richmond It’s no secret that everyone in the TV advertising business is trying to make ads more data-driven, automated and effective as platforms like Google, Facebook and Amazon double down on their efforts to siphon away TV ad dollars. Videa is one company that is having a real impact, tightly […]

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