Videa Essentials

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"In the markets where we have had [100% coverage] — or are pretty close — we have done remarkably well. While not confirming any specifics, we did a test with Videa and we were very pleased."

— Frank Friedman, president, local investment of Publicis Media, in speaking about the future of programmatic services for local TV stations.

June 2017, MediaPost
Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV

Read our blog

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How Automation and Data is Revolutionizing Local TV Ad Buying

This interactive experience examines how... ViewWatch

This interactive experience examines how programmatic technology creating efficiencies and greater returns for buyers and sellers. The television industry — which hasn’t altered the way it buys or sells advertising over the last several decades — is on the threshold of dramatic change.

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New Research Signaling the TV Advertising Industry is Ready For Change

Media Agencies, TV Station Members and Reps... ViewWatch

Media Agencies, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern

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Videa Success Story

Graham Media, an advocate for innovation and... ViewWatch

Graham Media, an advocate for innovation and change

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Americans Trust Local News Media Over National Outlets

According to a recent nationwide study,... ViewWatch

According to a recent nationwide study, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV. Check out the infographic! Some of the results might surprise you.

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2018 Broadcast Calendar

Get your 2018 broadcast calendar here! Download... ViewWatch

Get your 2018 broadcast calendar here! Download it today and don’t miss a planning and buying beat!

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Videa Stewardship Services

You have a dedicated stewardship team that will... ViewWatch

You have a dedicated stewardship team that will help you with makegoods, changes, posting and under-delivery.

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Campaign Performance Monitoring

Access campaign delivery status and review the... ViewWatch

Access campaign delivery status and review the ratings deliveries of multiple Videa schedules at once.

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Easy Local Reach

Easily plan, buy and post across local markets... ViewWatch

Easily plan, buy and post across local markets with Videa.

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Forward Reserve Inventory

Why bid for less desirable inventory when there... ViewWatch

Why bid for less desirable inventory when there is a better way?

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Protect the Integrity of the Sale with Videa

Videa automates the cumbersome manual processes... ViewWatch

Videa automates the cumbersome manual processes of buying and selling local TV inventory, not the deal.

How Automation and Data is Revolutionizing Local TV Ad Buying

This interactive experience examines how... ViewWatch

This interactive experience examines how programmatic technology creating efficiencies and greater returns for buyers and sellers. The television industry — which hasn’t altered the way it buys or sells advertising over the last several decades — is on the threshold of dramatic change.

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Reduce Makegoods with Videa

More informed buys = better results.

... ViewWatch

More informed buys = better results.

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Transparent Buying and Selling

Trust is important. We aim to arm both sellers... ViewWatch

Trust is important. We aim to arm both sellers and buyers with the right information to enable everyone to make more informed decisions.

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Built by Broadcasters

Videa has deep roots in broadcast. We’re... ViewWatch

Videa has deep roots in broadcast. We’re passionate about maximizing the value of television and have built the only marketplace for full-schedule, local TV station inventory that can be ordered weeks or quarters in advance.

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Videa 2017 in 60-Seconds

How do you strike the right balance of... ViewWatch

How do you strike the right balance of technology, transparency and human relationships? Watch this 60-second video to see how Videa is helping to create positive change for the local TV industry.

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Videa FAQs

Straightforward Videa answers to some of our... ViewWatch

Straightforward Videa answers to some of our most frequently asked questions.

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Station Controlled Pricing with Videa

Videa supports the ability for each station to... ViewWatch

Videa supports the ability for each station to determine the value of their inventory. We’ve built technology that recommends rates based on supply, demand and historical market conditions but the inventory owner always sets final pricing. Videa provides analytics while stations maintain control.

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Avails in Seconds with Videa

In seconds, an avail can be requested and... ViewWatch

In seconds, an avail can be requested and delivered for a full local market in Videa. With Videa you can receive avails in seconds for local markets across the U.S. It’s that easy. Really.

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Strata and Videa Integration

Videa has fully integrated with Strata to... ViewWatch

Videa has fully integrated with Strata to provide access to full-schedule, forward reserve, local TV inventory. Plan, avail in seconds and execute your campaign in a simpler way – directly within your existing Strata platform.

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See How Videa is Changing the Way TV Advertising is Bought and Sold

Take a 60-second tour thru the history of... ViewWatch

Take a 60-second tour thru the history of advertising on television – and learn how Videa is leading the industry through thoughtful change. Built by broadcasters, for broadcasters, Videa is building the right solution for an industry that is quickly evolving.

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Videa Has Your Crystal Ball (a fun view of an everyday sales dilemma)

Don’t have your crystal ball today?... ViewWatch

Don’t have your crystal ball today? Salespeople see their promising future through the eyes of The Great Zola. Goodbye makegoods, hello time to sell!

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Want an Easy-to-Read Videa Overview?

Ask and you shall receive! Download this... ViewWatch

Ask and you shall receive! Download this executive summary of what Videa does, how we do it, and who it’s for.

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Welcome to the Future of Advertising

A look into the future of advertising brought... ViewWatch

A look into the future of advertising brought to you by Videa. It’s easier and faster than you think…

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What’s in a Name? Hear it from the Mouths of Babes.

Wondering how to correctly pronounce Videa?... ViewWatch

Wondering how to correctly pronounce Videa? These cute-overload kids can tell you! (It’s “Vid-e-ah!”) Oh, and PS… There is a must see extended version of this video on our FAQs page too.

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