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"In the markets where we have had [100% coverage] — or are pretty close — we have done remarkably well. While not confirming any specifics, we did a test with Videa and we were very pleased."

— Frank Friedman, president, local investment of Publicis Media, in speaking about the future of programmatic services for local TV stations.

June 2017, MediaPost
Don't Get Mad, Get Sizzle: How Tech Is Taming Local Programmatic TV

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Join the Movement

Advertising and marketing executives give... ViewWatch

Advertising and marketing executives give insight into what’s needed to move agencies and advertisers forward.


New Research Signaling the TV Advertising Industry is Ready For Change

Media Agencies, TV Station Members and Reps... ViewWatch

Media Agencies, TV Station Members and Reps Cite Inefficiencies In the Sales Process As a Top Concern


Americans Trust Local News Media Over National Outlets

According to a recent nationwide study,... ViewWatch

According to a recent nationwide study, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV. Check out the infographic! Some of the results might surprise you.