Media buyers access a station’s full inventory.
Transactions are based on buyer’s criteria.
Pricing is approved by the station.
Manage station orders and easily run reports based on daily updated traffic information
Easily review your rates to accept the Videa verified rate or override.
Backed by Cox, Videa was created to deliver the only live, supply-side marketplace for full-schedule, forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance.
We come from TV and are passionate about maximizing the value of television. So we built the technology that works the way sellers and buyers transact today, except we’ve built it to also support a more automated sales process that allows for efficient negotiation. Plus, it reinforces order transparency and optimized, station controlled pricing.
We also offer order stewardship services and avails delivered to the buyer in seconds.
Buying and selling media shouldn’t have to be so time consuming; with Videa, it won’t be.
We automate the buying process, not the deal. The station makes its full inventory available for purchase through Videa. Buyers can access automated, full schedule, forward reserve, local inventory is delivered in seconds.
We normalize the traffic, optimize pricing for that inventory and then facilitate the purchase.
Videa can work with any traffic system or demand side buying platform to keep each station aligned with its unique sales strategy. Transactions are based on the media buyer’s criteria and pricing is approved by the station.
Videa has automated the parts of the sales process that are cumbersome – e.g. avails, makegoods and posting. Our technology works the way sellers and buyers transact today, except we’ve built it to also support a more automated sales process. Our end-to-end campaign management system that also happens to allow for efficient negotiation.
We’re not just robots replacing people; Videa’s order stewardship offers human touch points that support:
Videa simplifies the sales process and lowers the cost of the sale without impacting the value of inventory.
We’ve automated the parts of the sales process that are time consuming – e.g. avails, makegoods and posting while helping stations optimize their pricing using data and analytics – keeping inventory from being undervalued and reducing makegoods.
Plus, by offering full-schedule, forward reserve inventory (not remnant, last minute) to both digital and traditional buyers, we’re driving better results for our partners and helping agencies make smarter, more targeted television buys across platforms, with greater simplicity and transparency.
Videa works across existing sales channels with full order visibility and includes the entire inventory, not just the leftovers, with the ability to schedule up to a year in advance.
Our commitment to TV is to thoughtfully automate cumbersome sales processes, build technology that supports the people within the industry and maximizes the value of television. We offer:
The way spot TV has been bought and sold hasn’t changed for 50 years. In a technology-driven era and a culture that demands increased efficiency, it’s only natural we demand efficiency with our own industry’s systems and processes.
Buyers need to eliminate some of the time-killers like redundant manual processes and the volume of negotiations and makegoods while still maximizing a client’s investment.
Sellers need a simplified sales process and order transparency without relinquishing full control of their pricing. Manual ratings research and worry over revenue projections take time away from what sellers should be doing… selling.
Videa makes it easier to buy and sell full schedule TV advertising.
Videa’s sell-side platform was built for local TV stations and their station groups.
Videa’s marketplace provides full-schedule, forward reserve broadcast TV station inventory that can be ordered weeks or quarters in advance. Our sell-side solution:
We understand it’s common for broadcast groups to have different traffic systems, and historical data can be difficult to analyze since it requires significant cleaning, can span multiple source systems or be difficult to access after a system upgrade.
Videa’s technology collects, transforms, and processes up to four years of historical traffic data – regardless of multiple traffic systems across station groups.
Increase revenue by using data and automation to increase demand of spot TV.
Videa helps stations improve their bottom line with optimized pricing and streamlined negotiations. We built this technology to support a more automated sales process that allows for efficient negotiation, plus reinforces order transparency and optimized, station controlled pricing.
Stations can participate in a programmatic buying process without compromising rate integrity or the ability to negotiate; threshold protection ensures inventory is never underpriced and data security helps maintain your competitive advantage.
We offer simplified pricing and can work with any traffic system or demand side buying platform.
Videa’s goal is to increase the value of broadcast television and the reps bandwidth to sell by:
Videa isn’t based on a bidding model (RTB) selling remnant, last minute and cheap inventory. Our commitment to TV is to thoughtfully automate cumbersome sales processes, build technology that supports the people within the industry and maximize the value of television.
Over the next two years, we will continue to focus on our commercial platform in order to ensure that we are well positioned for the market needs of the future. The launching of the TV industry’s first programmatic marketplace, our first solution, provides direct access to station inventory and the ability to schedule media buys – up to a year in advance. We’re pleased with the success that we’ve had thus far and look forward to building on this in the months ahead.