Posts Tagged ‘4As’

 

Hard Truths – Join the TV Media Movement

At the recent 2019 4A’s Decisions 20/20 conference, Nick Brien, CEO of Dentsu Aegis Network Americas, cried out the hard truths agencies must face in order to evolve as an industry. So, what were those hard truths? Too slow to change Too incremental with legacy structures Legacy mentalities Legacy behaviors Legacy relationships Amid the digital […]

 

Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

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