Posts Tagged ‘ad blocking’

 

Dynamic Ad Insertion (DAI) Part 1: Definition and Industry Update

What is Dynamic Ad Insertion (DAI)? We explain how this video ad technology works to address different ads to different viewers.

 

Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

With AI’s help, programmatic can serve as an even more targeted, relevant way to reach consumers, thus encouraging more attention to advertising.

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

 

Local Online Advertising Conference: 2016 Highlights

The 2016 Local Online Advertising Conference highlighted the importance of digital expansion and local emphasis.

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