Posts Tagged ‘ad buying’

 

Private Ad Exchanges, Open Auctions, and the Rise of Programmatic

Private ad exchanges let broadcasters realize the advantages of programmatic without cheapening premium inventory.

 

Verizon Acquisition of Yahoo Gives Telco a Programmatic Trifecta

Verizon acquisition of Yahoo added to prior purchase of AOL will give telco a strong presence in mobile video and advertising.

arrow_upward