Posts Tagged ‘ad inventory’

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

 

Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.

 

Google Fiber and Programmatic TV: Round Two

Google is returning to programmatic TV after an unsuccessful attempt at selling inventory from 2008 to 2012. Will it do any better this time around?

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

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