Posts Tagged ‘ad inventory’

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Does Cutting Back on TV Ads Equal Cutting Back on Ad Revenue?

Some networks are pledging to reduce TV ads by up to 40 percent. What will this mean for advertisers and for ad revenue?

 

Why Linear TV Advertising Is Thriving in 2018

Here’s why linear TV advertising is still an effective way to reach audiences.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

 

Six-Second Ads: Should Local TV Get On Board?

As traditional television and digital video converge, interest in six-second ads is growing. Here’s why, and what it could mean for local TV.

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