Posts Tagged ‘ad inventory’

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

 

Six-Second Ads: Should Local TV Get On Board?

As traditional television and digital video converge, interest in six-second ads is growing. Here’s why, and what it could mean for local TV.

 

Supply and Demand for TV Ads: Past, Present and Future

Over time, strong demand for TV ads has kept pricing from crashing even as supply has increased again and again. Now, supply and demand are again in flux.

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

How OTT Fragmentation Is Hampering Ad Buying

As OTT fragmentation spreads, media buyers are trying to keep up. Here’s what to watch out for when it comes to streaming services.

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