Posts Tagged ‘ad spend’

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

 

Summer TV Ratings Are No Reason to Panic

The hard, inescapable truth: summer TV ratings are not so hot. But with the right planning, advertisers can still reach audiences.

 

What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.

 

Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.

 

TV Advertising Trends: 2019 Spending Predictions

We synthesize the top researchers’ predictions for 2019 TV advertising trends.

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