Posts Tagged ‘ad spend’

 

Excess TV Campaign Ad Impressions: Too Much of a Good Thing?

Ad impressions waste may not be waste at all. Advertisers may find that these impressions can help reach swing purchasers and new demographic targets.

 

What Social Media Video Trends Can Teach TV Advertisers

TV has the bigger ROI, but social media video trends shouldn’t be ignored when trying to reach the 45 percent of Americans who use two screens.

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

 

Summer TV Ratings Are No Reason to Panic

The hard, inescapable truth: summer TV ratings are not so hot. But with the right planning, advertisers can still reach audiences.

 

What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.

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