Posts Tagged ‘ad spend’

 

Football Ads: Why Controversy and Falling Ratings Aren’t Keeping Advertisers Away

Despite the NFL’s controversy and falling ratings, advertisers still approach football ads with enthusiasm.

 

Why Linear TV Advertising Is Thriving in 2018

Here’s why linear TV advertising is still an effective way to reach audiences.

 

Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

The implications of content and ad labeling are enormous and will help advertisers better monetize their efforts from linear to programmatic to digital.

 

$2 Billion for Netflix Marketing Will Be Hard for Broadcast to Counter

A $2 billion Netflix marketing spend will be a challenge for broadcasters, as promotion of its content may encourage more cord cutting.

 

Political Advertising Tips for the Midterm Elections: What We Learned From 2016

Four political advertising tips buyers and sellers can use for the midterm elections in the US.

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