Posts Tagged ‘ad spend’

 

Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

 

A Local Buy Challenge for TV Media Planners—and an Organic Solution

The local buy sometimes gets a bad rap. But as a matter of fact, it can be more time- and cost-efficient—even for large national brands. Here’s why.

 

Streaming Gets Hype—but Linear Broadcast Gets Views

Streaming and cable shows may have prestige, but relatively few watch them. Linear broadcast TV continues to offer advertisers huge audiences and reach.

 

TV Data vs. Gut Decisions: How Do You Buy?

A study by Borrell Associates shows that while advertisers are taking TV data into account for broadcast buys, gut feelings still factor into the decision.

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