Posts Tagged ‘ad spend’

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Put Away the Crystal Ball: 2018 Local TV Predictions Are in

Enough time has passed to review a cross-section of local TV predictions for 2018, with a bird’s-eye view and evaluation of which matter most.

 

Fake News on Social Media Prompting Advertisers to Reconsider

Online, on the radio, on your TV—stories of fake news on social media abound. Now, advertisers are beginning to question their online ad spend.

 

What Transparency in Political Ads Means for Local Broadcasters

The push for transparency in political ads after recent digital scandals could have consequences for advertising budgets leading up to the 2018 elections.

 

Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)

arrow_upward