Posts Tagged ‘ad spend’

 

TV Data vs. Gut Decisions: How Do You Buy?

A study by Borrell Associates shows that while advertisers are taking TV data into account for broadcast buys, gut feelings still factor into the decision.

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

A Brand Blacklist Isn’t Always a Black-and-White Issue

How will brands deal with ad safety issues as TV ad buying becomes automated? Is a blacklist the right solution?

 

2017 Kentucky Derby: Hats Off to Sponsors

The 2017 Kentucky Derby is slated to see a wide range of consumer brands signing on as sponsors, including longtime leading sponsor Yum! brands.

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