Posts Tagged ‘ad spend’

 

Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

 

Power of #Pepsi: Advertising, Meet Crisis Management

When situations like Pepsi’s recent tone-deaf ad or Fox News’s scandal hits, crisis management becomes key to a brand’s success.

 

SXSW 2017: More Music, Fewer Brands

It turns out brands are dodging big blowouts at this year’s SXSW in Austin in favor of more intimate experiences. What can the rest of us learn?

 

Your TV Update: New TV Shows Spinning Off Old Favorites and the Savvy Advertisers Who Should Jump on the Bandwagon

New TV shows, or spinoffs of old successes? Or both? Taking a look at midseason premieres, their likely audiences, and what advertisers should focus on.

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