Posts Tagged ‘Ad Week’

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

 

The Value of Television: Advertising Week Wrap-up

To quote the erudite Hannibal Lecter, “we covet most what we see every day.” And that’s television. At Advertising Week in New York earlier this month, we frequently heard from folks in the digital media space about how they were creating mass quantities of impressions at increasingly lower costs. “Racing to the bottom,” somebody said […]

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