Posts Tagged ‘addressable TV’

 

How B2C and B2B Companies Can Benefit From Automated TV

B2C companies are already taking advantage of the targeting and workflow benefits of automated TV buying—but B2B companies have a lot to gain too.

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

Programmatic TV Advertising: The Right Fit for Advanced TV

Two-thirds of advertisers and agencies believe that programmatic TV advertising will account for more than half of TV buying within three to five years.

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

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