Posts Tagged ‘addressable TV’

 

TV Viewing Audience: Industry Change Is All Good

The TV viewing audience doesn’t differentiate between OTT, VOD, and broadcast, but it’s open to advertising. What can broadcast learn from online?

 

Broadcast Advertising Terms: A Glossary for an Evolving Industry

The convergence of TV and digital, plus new planning and buying options, have spawned new broadcast advertising terms. Test yourself on these nine.

 

With ATSC 3.0 on the Way, Interactive Ads Can Inspire Local TV Advertisers

ATSC 3.0 will enable engaging, interactive ads. Get inspired by these early examples, as local stations and advertisers prepare for NextGen TV.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

Will Advertising on OTT Devices Mature?

With Roku offering better targeted ads, advertising on OTT devices is becoming a viable option—but challenges arise.

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