Posts Tagged ‘addressable TV’

 

Hispanic Advertising: Changing and Valuable

Demographic changes require a new approach to Hispanic advertising. How and where can you reach them?

 

What Does Ad Viewability Measurement Look Like in Local TV?

Local TV buyers and sellers can use ad viewability measurement to leverage better buys for advertisers and stronger revenue for sellers.

 

Why TV Security Is Good News for Consumer Privacy

While the digital ad industry still grapples with consumer privacy, the public can count on TV security even with addressable advertising.

 

How Geotargeted TV Advertising Can Energize Local TV Business

We define geotargeted TV advertising and explain what it means for buyers and sellers.

 

How Are Gross Rating Points (GRPs) Evolving in the Media Industry?

Gross rating points (GRPs) are a standard television measurement. How will they evolve along with the media industry?

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