Posts Tagged ‘ads’

 

Is Digital Marketing Dead?

Back in 2014, at AdExchanger’s Programmatic I/O in San Francisco, I presented a brand view about programmatic marketing. My thoughts were that all media would eventually be bought through software, therefore digitally enabled. Halfway into 2019 and eventually into 2020, it is clear that we are approaching that point. As TV starts the inevitable turn […]

 

Do Six Second Ads Really Work?

We had a bit of fun not long ago, postulating that the television industry could actually create and deploy one second ads. Whether anybody would actually buy those ads is an open question: We played with the short ad concept because we were flooded with :06 ads, particularly on NFL games. Part of that appears to […]

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