Posts Tagged ‘adtech’

 

Key Takeaways from TVOT San Francisco 2019

Key Takeaways from TVOT San Francisco 2019 I attended the TV of Tomorrow (TVOT) show in San Francisco a few weeks back. It’s an informative event attended by media and tech titans who work across the whole TV industry. Here are some of the most prominent takeaways from the show. Let’s start by taking a […]

 

Is Digital Marketing Dead?

Back in 2014, at AdExchanger’s Programmatic I/O in San Francisco, I presented a brand view about programmatic marketing. My thoughts were that all media would eventually be bought through software, therefore digitally enabled. Halfway into 2019 and eventually into 2020, it is clear that we are approaching that point. As TV starts the inevitable turn […]

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