Posts Tagged ‘advanced TV’

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

 

Targeted Technology Helps Political Ads Take Aim at Voters

The more targeted the political ads the better, particularly in a contentious field of candidates.

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