Posts Tagged ‘advanced TV’

 

Highlights from AdExchanger’s 2019 Industry Preview

In late January, the good people at Videa asked me to attend AdExchanger’s 2019 Industry Preview, and report the key findings. The 2019 Industry Preview is two days of panels and one-on-one “fireside” chats that focus on marketing technology trends for the coming year. From my personal observation, it’s pretty high-powered stuff. And has been […]

 

Advanced TV Makes A Splash at AdWeek NY

One thing about the television industry: if there’s a more complicated way to explain something, we’ll find it. Hence terms like “MVPD” (multichannel video platform distributor) instead of “pay TV provider” or vMVPD (virtual multichannel video platform distributor) instead of “digital pay TV provider.” So, it was no surprise that the television events at Advertising […]

 

Targeted Technology Helps Political Ads Take Aim at Voters

The more targeted the political ads the better, particularly in a contentious field of candidates.

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