Posts Tagged ‘advertising budgets’

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

 

Power of #Pepsi: Advertising, Meet Crisis Management

When situations like Pepsi’s recent tone-deaf ad or Fox News’s scandal hits, crisis management becomes key to a brand’s success.

 

Advertising on Late-Night Shows: Is It Worth It?

Should you be advertising on late-night shows? Streaming video clips might suggest otherwise, but there’s still lots of value (and viewership) to be found.

arrow_upward