Posts Tagged ‘advertising budgets’


How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.


Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?


Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.


Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.


ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?