Posts Tagged ‘advertising budgets’

 

Tax Reform’s Impact on Media: What Changed?

The recently passed Tax Cuts and Jobs Act of 2017 contains some clear changes to corporate taxes. How about tax reform’s impact on media in particular?

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

How Facebook Watch May Impact (and Improve) Your Media Plans

Facebook Watch is just around the corner, and its launch could have big implications for media planners and buyers. Here’s the rundown on the new service.

 

Are Super Bowl Ads Worth It?

The Super Bowl is often heralded as the mecca of television ad placement. But as the price tag rises, are Super Bowl ads worth it?

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

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