Posts Tagged ‘advertising strategy’

 

Targeted Advertising: A Local Guide

Local targeted advertising efforts have been vastly improved by advancements like social media and programmatic TV.

 

NBCU Moves Programmatic Buying A Step Forward

With the recent announcement by NBCUniversal that it will allow software-based purchasing of its ad inventory, programmatic buying garners recognition…

 

TV Audience Targeting: New Strategies Supercharge Ad Campaigns

Programmatic buys and advanced TV audience targeting are changing the course of business campaign strategies. Here’s how buyers can get on board.

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