Posts Tagged ‘advertising’

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

From Awareness to Action: The Change Leadership Challenge

Seeing the need to change rarely results in people, organizations, or even industries taking action unless a crisis forces them to do so. Blockbuster didn’t offer a DVD-by-mail service until Netflix posed a legitimate danger. Kodak held on to its traditional film business even though it invented digital photography technology and could have dominated a […]

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

 

Madonna was right; we ARE living in a material world

Recently, Sara Fischer reported for AXIOS, that retailers like Walmart and Target are joining Amazon in the media space – both for subscription entertainment video services, and as an advertising platform for the products on their shelves. The traditional model of “co-op” support for retailers – manufacturers who reimburse retailers for featuring their products in […]

 

Year-End 2016: How Major Cable Networks’ Contract Negotiations Could Impact the Way TV Channels Are Packaged

The success of AMC’s The Walking Dead is very much alive and well in 2017. Fans of this series may remember a time, however, when it seemed as though a stake would be driven through their hearts, as one of the biggest television providers in the country threatened to pull the plug on all things AMC-branded. In […]

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