Posts Tagged ‘advertising’

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

Highlights from AdExchanger’s 2019 Industry Preview

In late January, the good people at Videa asked me to attend AdExchanger’s 2019 Industry Preview, and report the key findings. The 2019 Industry Preview is two days of panels and one-on-one “fireside” chats that focus on marketing technology trends for the coming year. From my personal observation, it’s pretty high-powered stuff. And has been […]

 

You Have to Fight Scale with Scale

The other day I sounded off on LinkedIn about some of my key findings from the TVB Forward conference in New York on Sept. 27. I was there as a guest of Videa, and my eyes were opened about the large-scale trends in the local broadcast television ecosystem. I am, admittedly, a fan of scale […]

 

From Awareness to Action: The Change Leadership Challenge

Seeing the need to change rarely results in people, organizations, or even industries taking action unless a crisis forces them to do so. Blockbuster didn’t offer a DVD-by-mail service until Netflix posed a legitimate danger. Kodak held on to its traditional film business even though it invented digital photography technology and could have dominated a […]

 

Is it Advertising?

If you are reading this, you are probably in the television business. Ask somebody watching “House of Cards” on Netflix on their living room TV, “Are you watching television now?” and they are most likely to say “yes.” Ask the same question to that same person sitting in Starbucks watching “House of Cards” on their mobile […]

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