Posts Tagged ‘advertising’

 

View From The Top – What You Missed at the Programmatic TV Summit

The Programmatic TV Summit in New York on June 24 was, I believe, the beginning of the “Summer of Love” for the advanced television advertising business. (I wrote about this on LinkedIn.) The speakers at the conference were talking about their capabilities, as always –always pitching, always selling, all like such as that. But the […]

 

The Evolving Agency, The Duopoly (Triopoly with Amazon) and the 4A’s 2020

At the 4A’s 2019 Decisions 20/20 show that I attended recently, Nick Brien, CEO of Dentsu Aegis, North America outlined the hard truths facing the agency business and the strengths of the duopoly (Google and Facebook). Despite the relatively gloomy prognostication and the agency CEO panel stating that the key problem was a failure to […]

 

Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

Highlights from AdExchanger’s 2019 Industry Preview

In late January, the good people at Videa asked me to attend AdExchanger’s 2019 Industry Preview, and report the key findings. The 2019 Industry Preview is two days of panels and one-on-one “fireside” chats that focus on marketing technology trends for the coming year. From my personal observation, it’s pretty high-powered stuff. And has been […]

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