Posts Tagged ‘agencies’

 

A Focus on Linear Media Today and Tomorrow: MediaPost’s Forecasts for 2019 and 2024

Media experts predict the future of linear media and television at MediaPost’s Media Forecast 2019-2024 conference.

 

Leadership-Hiring Strategies for TV Industry Change Management

As the TV industry changes, so should leadership-hiring strategies. Here’s how to ensure new hires are the right fit.

 

Q&A With ANA’s Bob Liodice: The State of the Advertising Industry

What is the state of the advertising industry? We ask Bob Liodice, CEO of the ANA. He is steering his organization through a time of unparalleled change.

 

TV Audience Measurement: Takeaways from ARF’s AudiencexScience 2018

Industry players weigh in on the challenges of standardizing TV audience measurement, especially across platforms, at the 2018 AudiencexScience conference.

 

Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

With AI’s help, programmatic can serve as an even more targeted, relevant way to reach consumers, thus encouraging more attention to advertising.

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