Posts Tagged ‘agencies’

 

When Agencies Predict the Ad Market: MediaPost’s Outfront Forum

At the recent Outfront Forum, agencies predicted where the advertising market is headed—now and in five years.

 

Put Away the Crystal Ball: 2018 Local TV Predictions Are in

Enough time has passed to review a cross-section of local TV predictions for 2018, with a bird’s-eye view and evaluation of which matter most.

 

GABBCON’s 2018 Audience-Based Buying Conference: It’s All About Inventory

The recent GABBCON conference on audience-based buying offered insights on datasets, real-time ad insertion, and the automation of local television.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

 

The New Super Bowl? Holiday TV Ads Get Bigger

Holiday TV ads are becoming increasingly longer in runtime, forgoing overt product promotion in favor of establishing emotional connections.

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