Posts Tagged ‘agencies’

 

The New Super Bowl? Holiday TV Ads Get Bigger

Holiday TV ads are becoming increasingly longer in runtime, forgoing overt product promotion in favor of establishing emotional connections.

 

10 Best TV Ads of 2017: End of the Year Wrap-Up

After the ups and downs of this year, we wrap up with a list of the 10 best TV ads of 2017, covering brands from Jose Cuervo to The New York Times.

 

Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.

 

Managing Change for TV Ad Buyers, Part 4: Opening Communication Channels

Managing change within the buy side TV advertising organization requires open communication channels and developing communication skills.

 

Managing Change for TV Ad Buyers, Part 1: Skills Training

Local TV ad buyers are managing change through training and skills development—because organizational change is driven by technology disruption.

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