Posts Tagged ‘analytics’

 

Addressable Advertising: A Potential Tool for Driving Programmatic to the Household

It’s important to understand that addressable advertising and programmatic buying, while different, can be linked for optimum audience targeting.

 

Campaign Ads: Programmatic TV Has Presidential Aspirations

Candidates in the 2016 presidential election who can target their campaign ads on local programming or broadcast television will have an advantage.

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