Posts Tagged ‘apps’


Long Live TV: The Set-Top Box Heads to the Cloud

With the rise of cloud-based DVR services, the set-top box may soon be a relic of the past. But the additional data might prove a huge boon for advertisers


How Voice-Activated TV Talks Back to Advertisers

Voice-activated TV is catching on with consumers—but advertisers should be paying attention as well, particularly for what it means for personalized ads.


TV Programming Ideas Inspired by Podcasts and Apps

TV execs have been mining podcasts and apps for programming ideas.


Advertising Apps on TV Leads to Significant Increases in Downloads

A new study shows advertising apps on TV leads to greater installation rates and more mobile purchases.