Posts Tagged ‘attribution model’

 

Automated Content Recognition (ACR) Part 2: How Will It Affect Local TV Addressable Advertising Capabilities?

Automated content recognition’s ability to capture what is on a TV screen, second-by-second, makes addressability no longer insurmountable.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

How the Right Attribution Model Leads to TV ROI

A modern attribution model must include the ability to add television ads into the overall ROI calculation. Learn about the three elements of attribution.

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