Posts Tagged ‘attribution model’

 

Q&A With CIMM CEO: How Content and Ad Labeling Efforts Will Impact Programmatic

The implications of content and ad labeling are enormous and will help advertisers better monetize their efforts from linear to programmatic to digital.

 

Automated Content Recognition (ACR) Part 2: How Will It Affect Local TV Addressable Advertising Capabilities?

Automated content recognition’s ability to capture what is on a TV screen, second-by-second, makes addressability no longer insurmountable.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

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