Posts Tagged ‘attribution’


Campaign Optimization Is Enhanced by Algorithmic Attribution

Campaign optimization through algorithmic attribution offers a range of benefits, from faster response times to reduced opportunities for human error.


Programmatic Attribution Modeling

In an environment of cross-platform media and the IoT, marketers are grappling with programmatic attribution modeling.


How the Right Attribution Model Leads to TV ROI

A modern attribution model must include the ability to add television ads into the overall ROI calculation. Learn about the three elements of attribution.