Posts Tagged ‘attribution’

 

Campaign Optimization Is Enhanced by Algorithmic Attribution

Campaign optimization through algorithmic attribution offers a range of benefits, from faster response times to reduced opportunities for human error.

 

Programmatic Attribution Modeling

In an environment of cross-platform media and the IoT, marketers are grappling with programmatic attribution modeling.

 

How the Right Attribution Model Leads to TV ROI

A modern attribution model must include the ability to add television ads into the overall ROI calculation. Learn about the three elements of attribution.

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