Posts Tagged ‘audience targeting’


How to Keep Your Clients Happy, Part 1: The Media Buyer’s Guide

In today’s fast-paced media landscape, it’s easy to wonder how to keep your clients happy amid all the trends, changes, and new technology.


Programmatic Buying 101: Small Brand and Agency Edition

Once you’re equipped with the basics, you can move beyond programmatic buying 101 and give it a try.


Set-Top Box Data Is Changing the Game

Set-top box data is changing the ad buying game. How is it helping, and what are its limitations?


The Future of Nonprofit Advertising: Tapping Into Data

The future of nonprofit advertising looks a lot like recent political advertising.


What GOP Ads Can Teach the TV Industry

This year the RNC is spending an unprecedented amount on digital GOP ads.