Posts Tagged ‘audience targeting’

 

How to Keep Your Clients Happy, Part 1: The Media Buyer’s Guide

In today’s fast-paced media landscape, it’s easy to wonder how to keep your clients happy amid all the trends, changes, and new technology.

 

Programmatic Buying 101: Small Brand and Agency Edition

Once you’re equipped with the basics, you can move beyond programmatic buying 101 and give it a try.

 

Set-Top Box Data Is Changing the Game

Set-top box data is changing the ad buying game. How is it helping, and what are its limitations?

 

The Future of Nonprofit Advertising: Tapping Into Data

The future of nonprofit advertising looks a lot like recent political advertising.

 

What GOP Ads Can Teach the TV Industry

This year the RNC is spending an unprecedented amount on digital GOP ads.

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