Posts Tagged ‘automated buying’


Media Buying After a Programmatic Education

As media buying education expands to incorporate programmatic buying, television will see a new crop of digital media professionals.


What Is Programmatic Buying Doing for Your Bottom Line?

What is programmatic buying doing for agencies’ and broadcasters’ bottom lines? Increased efficiency, data-driven targeting, and greater inventory value.


Shifting Gears: Programmatic TV Buying Is Going Primetime

Programmatic TV buying is gaining popularity and moving toward primetime TV programming.