Posts Tagged ‘automated buying’

 

Media Buying After a Programmatic Education

As media buying education expands to incorporate programmatic buying, television will see a new crop of digital media professionals.

 

What Is Programmatic Buying Doing for Your Bottom Line?

What is programmatic buying doing for agencies’ and broadcasters’ bottom lines? Increased efficiency, data-driven targeting, and greater inventory value.

 

Shifting Gears: Programmatic TV Buying Is Going Primetime

Programmatic TV buying is gaining popularity and moving toward primetime TV programming.

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