Posts Tagged ‘automated tv buying’

 

With Programmatic Advertising Growth, How Will Sales Team Structures Change?

Digital programmatic advertising growth has brought integration of direct sales and programmatic sales functions. Here’s what this means for local TV.

 

Why Addressable and Programmatic TV Advertising Are Having A Moment

While it’s easy to confuse programmatic and addressable, both seem to be getting the lion’s share of the TV industry’s attention these days. Or at least that part of the TV industry that is focused on advertising, as evidenced by the conversations last week at the Programmatic TV Summit. Since it’s easy to confuse the […]

 

Change Management Checkup: How on Track Is Your Organization’s Technology Transformation?

Use this checklist to determine whether your local TV organization’s change management is on track.

 

Advertising and Data Transparency: How TV Is Evolving to Meet the Challenge

Advertising and data transparency are huge issues for advertising. Automated TV buying is evolving to meet these challenges. Find out how.

 

What Do TV Advertising Revenue Stats Mean? It’s Complicated

TV advertising revenue: going up or going down? It’s complicated. If you’re a media planner or buyer, here’s what you need to understand about these stats.

arrow_upward