Posts Tagged ‘automated tv buying’


Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.


How B2C and B2B Companies Can Benefit From Automated TV

B2C companies are already taking advantage of the targeting and workflow benefits of automated TV buying—but B2B companies have a lot to gain too.


What Does ATSC 3.0 Mean for Local Stations?

ATSC 3.0 supports better pictures and audio—but the real value to broadcasters will be its audience targeting and measurement capabilities.


Today’s TV Network Deal: Discovery Communications Buys Scripps for $14.6 Billion

In a huge TV network deal, Discovery Communications purchased Scripps Networks for $14.6 billion. What does that mean for media buyers?


Managing Change for TV Ad Buyers, Part 4: Opening Communication Channels

Managing change within the buy side TV advertising organization requires open communication channels and developing communication skills.