Posts Tagged ‘automation’

 

At NAB, The Future Is Looking Bright

One of the key themes at NAB this year was the need for broadcasters to step up to the plate and take advantage of the massive changes sweeping the industry, rather than let the changes make them irrelevant. Change isn’t just about the shift of viewers from linear viewing to VOD, or the shift from […]

 

Highlights from the 4A’s Decisions 20/20 Conference

I recently attended my first 4A’s conference, the 4A’s Decisions 20/20. It was also my first that focused on the buy-side of the advertising equation. Of course, the entire advertising industry has been transformed by automation that provides the tools to maximize efficiency, impact and transparency. Automation has also engendered changes in management skill sets […]

 

Disruption and the Opportunities for Videa in the Era of Digital TV

I recently wrote an article about the exponential era of media buying, based on the book, “Bold” by Peter Diamandis. His logic was that digitization leads to a process that drives exponential change, ending with a whole industry becoming democratized and in the hands of the consumer. For example, think about how photographs went from […]

 

Hiring Tips for the New Age of Advertising

With all the new technologies and advancements in data-driven advertising, today’s hiring tips for advertisers are changing as well.

 

Local Broadcast TV Sales Aided by SSPs

SSPs connect stations with buyers and make selling local broadcast TV time more efficient.

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