Posts Tagged ‘big data’

 

What Is ATSC 3.0: The Latest Updates on the New Standard

What is ATSC 3.0? Though it promises to revolutionize local TV, it is taking a long time to implement. Can we afford to be patient?

 

Can Local TV Compete With Google and Facebook in Advertising?

How can local TV compete with Google and Facebook? Local TV has the legacy of trust and reliability that Google and Facebook are now fumbling away.

 

TV Audience Measurement: Takeaways from ARF’s AudiencexScience 2018

Industry players weigh in on the challenges of standardizing TV audience measurement, especially across platforms, at the 2018 AudiencexScience conference.

 

Programmatic Advertising and AI: Insight From MediaPost’s Marketing AI Conference

With AI’s help, programmatic can serve as an even more targeted, relevant way to reach consumers, thus encouraging more attention to advertising.

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

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