Posts Tagged ‘big data’

 

Automated TV Buying Trends: An Interview With Strategist Mitch Oscar

Mitch Oscar, strategist with USIM, shares insights into automated TV buying trends, including workflow management and the strengths of local TV.

 

For Local Brands Making Big Buys, It’s All About the Swing

Local brands attempting to compete on a national level will want to keep these important lessons on execution and follow-through in mind.

 

How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

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