Posts Tagged ‘big data’

 

Put Away the Crystal Ball: 2018 Local TV Predictions Are in

Enough time has passed to review a cross-section of local TV predictions for 2018, with a bird’s-eye view and evaluation of which matter most.

 

Global Programmatic Advertising Reaches New Heights

With impressive growth on a global scale, what does programmatic advertising mean for media markets around the world?

 

Important Trends for Television From the 2017 TV of Tomorrow Conference

While we’ve seen dramatic new trends for television over the past few years, the technological advancements projected for 2018 are almost unprecedented.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

 

Contemplating a Move: Data Strategy for Local TV Campaigns

An optimized television campaign requires not just information, but also a data strategy crafted to make sure the right insights are applied.

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