Posts Tagged ‘brand engagement’


When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.


Why Emotional Storytelling Will Allow TV to Thrive

Effective advertising hinges on emotional storytelling, and it’s often more difficult for advertisers to connect over digital news feeds than through TV.


Brand Integrity in the Wake of Charlottesville: How to Respond?

Brand integrity is a growing concern in light of current events like the tragedy in Charlottesville, Virginia. So, how can brands effectively respond?


Generation Z Is Emerging—How Can Advertisers Stay Ahead?

Generation Z is on the rise, and they tend to prefer digital channels over traditional television. So, what can the TV advertising industry do?


How B2C and B2B Companies Can Benefit From Automated TV

B2C companies are already taking advantage of the targeting and workflow benefits of automated TV buying—but B2B companies have a lot to gain too.