Posts Tagged ‘broadcast advertising’

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

 

10 Best TV Ads of 2017: End of the Year Wrap-Up

After the ups and downs of this year, we wrap up with a list of the 10 best TV ads of 2017, covering brands from Jose Cuervo to The New York Times.

 

Local TV Ad Revenue: 6 Reasons to Smile in 2018

Prospects for local TV ad revenue are strong in 2018. Here are six reasons stations could profit in the coming year. (Spoiler: It’s not just the economy.)

 

Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.

 

What Does the Fall TV Lineup Mean for Sellers?

Fall—and with it, fall TV —is finally here. So what does the new lineup look like? And which shows have seen the greatest influx of ad dollars?

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