Posts Tagged ‘broadcast advertising’


Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018

This year’s ARF conference covered data-fueled audience-based buying and the ethical boundaries of scientific data usage in customer targeting.


Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.


Event-Specific Advertising: How Brands Make the Most of Televised Events

With everyone hanging up their derby hats, it’s a good time to reflect on the importance of event-specific advertising for brands.


Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.


There’s Nothing Scary About Automation

Every so often a word captures the industry’s collective imagination and takes off, with every company claiming to have some version of it. Right now “AI” (artificial intelligence”) has that distinction, though truth be told, for many of the companies claiming to utilize  “AI” the actual meaning is “we use more than one algorithm in […]