Posts Tagged ‘broadcast networks’

 

A Look to the Past: The Evolving Relationship of TV Networks and Station Groups

Here we take a look at TV networks and station groups’ 70-year relationship and whether its still relevant in the digital age.

 

Popular Opinion and TV Network Decisions: Should Execs Chase the Money or the Public’s Good Graces?

TV network decisions are occupying more of the public eye than ever. Audiences are reacting to the decisions via social media, but how important is that?

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

Local TV Campaigns Take on Hurricane Season

Broadcasters have again demonstrated how effective local TV campaigns can be in transmitting important information and encouraging aid after a disaster.

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