Posts Tagged ‘broadcast networks’

 

Why Sweeps Week Might Soon Be Swept Away

Is Sweeps Week irrelevant to modern media buyers? In a world of addressable advertising, is there a better way to understand TV audiences?

 

Local TV Campaigns Take on Hurricane Season

Broadcasters have again demonstrated how effective local TV campaigns can be in transmitting important information and encouraging aid after a disaster.

 

How Local TV Stations Are Beating the Skinny Bundle Craze

Local TV stations are often demanded as part of channel lineups—including the trimmed-down skinny bundles increasingly offered by pay TV providers.

 

Americans Trust Local News Media Over National Outlets

According to a study released today, Americans trust local news media more than its national counterpart—and they’re getting most of that news from TV.

 

Upfronts 2017: Safety for the Road Ahead

The 2017 upfronts have come and gone, and a few trends were noticeable throughout many of the networks’ presentations. Here are our key takeaways.

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