Posts Tagged ‘broadcast tv’


Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.


How Software-Defined Networking (SDN) Aims to Replace ‘Big Iron’ in Broadcast

What is software-defined networking (SDN), and how does it relate to the TV industry?


Artificial Intelligence in Local TV: What Role Will It Play and What Will It Look Like?

Buyers and sellers have much in store as the role of artificial intelligence in local TV expands.


Political Advertising Tips for the Midterm Elections: What We Learned From 2016

Four political advertising tips buyers and sellers can use for the midterm elections in the US.


Sinclair/Tribune and The Future of Broadcast Television

At TVOT San Francisco 2017, I shared a Fireside Chat with Sinclair Broadcast Group President and CEO Chris Ripley.   We discussed Sinclair’s plans to merge with Tribune Broadcasting, a move that would have resulted in an over-the-air broadcast audience potential of about 90 million homes – roughly 73% of US TV Households.   If the number […]