Posts Tagged ‘broadcast tv’

 

Canceled TV Shows: What Advertisers Learned from the Roseanne Cancellation

ABC yanked Roseanne from its fall schedule, raising the question of what happens when advertisers buy time in canceled TV shows.

 

A Look to the Past: The Evolving Relationship of TV Networks and Station Groups

Here we take a look at TV networks and station groups’ 70-year relationship and whether its still relevant in the digital age.

 

New Change Management Study from Videa Reveals Opportunity for Automation

People don’t always like change. Whether it’s a new brand of coffee in the cafeteria or a new technology for their workflow, getting people over that initial hump is not always easy, even when they know that ultimately, that change is going to be for the best. That was the high-level takeaway when I read […]

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

When It Comes To TV, Bigger Is Better

One of the advantages television has over other media is its reach. No other medium allows you to get your show or your advertising message in front of millions of people, all at the same time. But more than that, television feels “big.” TV shows feel like major events, like theater. There’s a gravitas to […]

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