Posts Tagged ‘broadcast tv’


Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.


CBS-Viacom Merger: A Match Made in . . .

Should the CBS-Viacom merger go through, its success may not be as great as mergers before it. Read on for our discussion of the defining factors.


How Will the FCC’s New Local TV Studios Policy Affect Local TV?

The FCC eliminated the 80-year-old “Main Studio Rule” requiring TV stations to maintain local TV studios. How will this affect the local TV landscape?


Finding the Value of Live Sports in 2017—and Beyond

Although live sports ratings have been in decline year over year, they could still offer excellent value for advertisers looking to reach mass audiences.


Local TV Campaigns Take on Hurricane Season

Broadcasters have again demonstrated how effective local TV campaigns can be in transmitting important information and encouraging aid after a disaster.