Posts Tagged ‘broadcast tv’

 

Reality TV Ad Space: The Real Star of the Show

Purchasing reality TV ad space may be a great investment, as prices fall while viewers keep reality shows in top 10 lists.

 

Here to Stay: Advantages of Cable TV Ensure Its Survival

Despite prophecies of an unavoidable death, the advantages of cable TV ensure its survival for the foreseeable future.

 

Katz’s Court TV Channel Revival Is an Opportunity

All rise: Court TV channel is back in session. The true crime network is being revived by Katz—here’s what this means for advertisers.

 

Partnership Strategy: It’s Time for TV Execs to Define Their Goals

Several recent deals illustrate the importance of a partnership strategy. It’s time for TV execs to figure this out.

 

Super Bowl Ad Effectiveness: Is the Spend Worth $5 Million?

With their high price tag, advertisers may wonder about Super Bowl ad effectiveness. We discuss the pros and cons of investing in these ads.

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