Posts Tagged ‘broadcasters’

 

Private Ad Exchanges, Open Auctions, and the Rise of Programmatic

Private ad exchanges let broadcasters realize the advantages of programmatic without cheapening premium inventory.

 

2016 Big Data Trends

It can be difficult to see how big data trends relate to broadcasting, but big data is something all station managers should be excited about.

 

Broadcasters’ Drunk Driving Campaign Is Making a Difference

Project Roadblock, a drunk driving campaign made possible by local station groups across the US, is a great example of an initiative spread by TV spots.

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