Posts Tagged ‘Cable TV’

 

Here to Stay: Advantages of Cable TV Ensure Its Survival

Despite prophecies of an unavoidable death, the advantages of cable TV ensure its survival for the foreseeable future.

 

Local TV Advertising Benefits From Supply and Demand

Though digital has nearly infinite ad inventory, the limited inventory for local cable TV advertising may actually be a strength.

 

Popular Opinion and TV Network Decisions: Should Execs Chase the Money or the Public’s Good Graces?

TV network decisions are occupying more of the public eye than ever. Audiences are reacting to the decisions via social media, but how important is that?

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

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