Posts Tagged ‘Cable TV’

 

10 Best TV Ads of 2017: End of the Year Wrap-Up

After the ups and downs of this year, we wrap up with a list of the 10 best TV ads of 2017, covering brands from Jose Cuervo to The New York Times.

 

How Local TV Stations Are Beating the Skinny Bundle Craze

Local TV stations are often demanded as part of channel lineups—including the trimmed-down skinny bundles increasingly offered by pay TV providers.

 

TV Data vs. Gut Decisions: How Do You Buy?

A study by Borrell Associates shows that while advertisers are taking TV data into account for broadcast buys, gut feelings still factor into the decision.

 

What Is the Future of Pay TV?

Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?

 

What Can the Latest Television Viewer Statistics Teach Us?

If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?

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