Posts Tagged ‘Cable TV’

 

Upfronts 2018: Fewer Options Than Ever

As we move into the upfronts 2018 selling season, there are trends afoot that could have major implications for those brands seeking TV inventory.

 

Thor Hammers Out a TV Attribution Measurement Solution

Ad sales executives from all of the major cable and broadcast TV networks are thundering about “Thor,” a new tv attribution ad measurement plan.

 

CBS-Viacom Merger: A Match Made in . . .

Should the CBS-Viacom merger go through, its success may not be as great as mergers before it. Read on for our discussion of the defining factors.

 

10 Best TV Ads of 2017: End of the Year Wrap-Up

After the ups and downs of this year, we wrap up with a list of the 10 best TV ads of 2017, covering brands from Jose Cuervo to The New York Times.

 

How Local TV Stations Are Beating the Skinny Bundle Craze

Local TV stations are often demanded as part of channel lineups—including the trimmed-down skinny bundles increasingly offered by pay TV providers.

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