Posts Tagged ‘campaign ads’

 

Political Advertising Needs to Dig Deep into Data

Political advertising is a mix of old school signs and cutting-edge data-based targeting. Will the 2016 campaign be the first to employ programmatic TV?

 

TV Courts Political Advertising in a Presidential Year

Television executives remind candidates that TV’s wide viewership keeps it an ideal outlet for political advertising.

 

Campaign Ads: Programmatic TV Has Presidential Aspirations

Candidates in the 2016 presidential election who can target their campaign ads on local programming or broadcast television will have an advantage.

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