Posts Tagged ‘campaign strategy’

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

 

Political Advertising’s Secret Weapon: “I Approve This Message”

We hear federal candidates say “I approve this message” all the time. But what benefits does the phrase have for local political advertising?

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

 

Has Product Placement Gone Too Far?

Brands have a new place to show off their products: TV plot lines. But with this form of advertising on the rise, has product placement gone too far?

 

Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.

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