Posts Tagged ‘campaign strategy’

 

Advertising to Baby Boomers on Local TV Is as Crucial as Ever

Many marketers focus on reaching millennials, but is advertising to baby boomers a better bet?

 

Partnership Strategy: It’s Time for TV Execs to Define Their Goals

Several recent deals illustrate the importance of a partnership strategy. It’s time for TV execs to figure this out.

 

Brand Affiliation in TV Shows: Considerations for Advertisers

Advertisers have come under fire for certain ad planning choices, and brand affiliation in TV shows is something to consider when making those decisions.

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

 

Political Advertising’s Secret Weapon: “I Approve This Message”

We hear federal candidates say “I approve this message” all the time. But what benefits does the phrase have for local political advertising?

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