Posts Tagged ‘campaign strategy’


Live TV Stays Up Late—and Advertisers Should Too

Late-night live TV shows balk the trend of cord-cutting because viewers love the immediacy. But ads can be pricey. Learn how best to take advantage.


Connected TV Goes Prime Time: Insights From AdWeek’s Webinar

Connected TV has soared in popularity over the last few years. The Trade Desk, Freewheel, and Spark Foundry discuss its recent impact on advertising.


What Does the Fall TV Lineup Mean for Sellers?

Fall—and with it, fall TV —is finally here. So what does the new lineup look like? And which shows have seen the greatest influx of ad dollars?


TV Advertising Trends: TV Ads Are Becoming More Self-Aware

TV advertising trends come and go, but the goal is the same: to reach people. Increasingly, brands are attempting to do this through self-awareness.


5 Reasons to Anchor Omnichannel Campaigns With TV

Even in 2017, TV-centric omnichannel campaigns work best for advertisers in search of the greatest overall lift. Here are five reasons why.