Posts Tagged ‘CBS’

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

 

Use Ratings Research to Rise Above Viewership Waves

The fracturing of broadcast news audiences complicates ratings research, but it demonstrates the benefits automated TV buying offers smart advertisers.

 

Your TV Update: New TV Shows Spinning Off Old Favorites and the Savvy Advertisers Who Should Jump on the Bandwagon

New TV shows, or spinoffs of old successes? Or both? Taking a look at midseason premieres, their likely audiences, and what advertisers should focus on.

 

Star Trek, CBS, and Netflix: Live Long and Prosper?

With Star Trek coming to Netflix, it’s clear Netflix and CBS may seem like competitors, but they’re also frequent business partners.

 

Broadcast TV or Cable: Who Gets a Touchdown on Viewers?

This year’s numbers show broadcast TV is still the big winner against cable TV during football season.

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