Posts Tagged ‘CBS’

 

Make Way for Addressable Advertising: How CBS is Bringing DAI to Linear TV

CBS has moved closer to the convergence of TV and digital, pushing addressable advertising through a new partnership with Nielsen.

 

CBS-Viacom Merger: A Match Made in . . .

Should the CBS-Viacom merger go through, its success may not be as great as mergers before it. Read on for our discussion of the defining factors.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

 

Use Ratings Research to Rise Above Viewership Waves

The fracturing of broadcast news audiences complicates ratings research, but it demonstrates the benefits automated TV buying offers smart advertisers.

 

Your TV Update: New TV Shows Spinning Off Old Favorites and the Savvy Advertisers Who Should Jump on the Bandwagon

New TV shows, or spinoffs of old successes? Or both? Taking a look at midseason premieres, their likely audiences, and what advertisers should focus on.

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