Posts Tagged ‘Charlene Weisler’

 

Getting with the Programmatic at the 4A’s

The 2016 4As conference is helping to make sense of the landscape offering agencies insights to maximize programmatic opportunities.

 

Using Target Marketing to Reach the Real Consumers

Target marketing should be quickly replacing age and gender proxy metrics for advertisers and content companies. What needs to be done to facilitate this?

 

Second Screen Research Reveals Mobile and TV in Tandem are a Powerful Advertising Combination

Advertisers wishing to better understand second screen behavior in a world of fluid cross platform content consumption are going beyond the usual metrics.

arrow_upward