Posts Tagged ‘consumers’

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Will Facial and Eye Tracking Be TV Viewership’s New Focus?

TVision Insights, an audience measurement startup, is reading viewers’ body language, facial expressions, and eye movements to gauge actual TV viewership

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

 

Power of #Pepsi: Advertising, Meet Crisis Management

When situations like Pepsi’s recent tone-deaf ad or Fox News’s scandal hits, crisis management becomes key to a brand’s success.

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