Posts Tagged ‘consumers’

 

Generation Z Is Emerging—How Can Advertisers Stay Ahead?

Generation Z is on the rise, and they tend to prefer digital channels over traditional television. So, what can the TV advertising industry do?

 

Innovation Congress 2017: A Wealth of “Bad” Ideas

Social Fresh’s recent Innovation Congress 2017 offered insights into future trends. We have the most important themes for TV advertisers.

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Will Facial and Eye Tracking Be TV Viewership’s New Focus?

TVision Insights, an audience measurement startup, is reading viewers’ body language, facial expressions, and eye movements to gauge actual TV viewership

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