Posts Tagged ‘consumers’

 

When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

 

Ethical Data Practices All Marketers Should Live By

With one consumer data breach after another hitting the news, marketers should ensure their operating methods are informed by ethical data practices.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

 

Television Measurement in the Purchase Funnel: TVB Study Highlights

Television measurement is still a key component of successful advertising throughout the sales funnel, from awareness through intent and purchase.

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