Posts Tagged ‘consumers’

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

“Pause Advertising” and Its Implications

Pause advertising, ads that play when a viewer pauses content, is being tested by AT&T and Hulu. What does this mean for advertisers?

 

Why TV Security Is Good News for Consumer Privacy

While the digital ad industry still grapples with consumer privacy, the public can count on TV security even with addressable advertising.

 

The Local TV Station-Viewer Relationship: 5 Ways Technology Will Sustain and Grow an Already Strong Connection

Here are five ways technology-driven change can sustain and grow the already-strong local TV station-viewer relationship.

 

Madonna was right; we ARE living in a material world

Recently, Sara Fischer reported for AXIOS, that retailers like Walmart and Target are joining Amazon in the media space – both for subscription entertainment video services, and as an advertising platform for the products on their shelves. The traditional model of “co-op” support for retailers – manufacturers who reimburse retailers for featuring their products in […]

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