Posts Tagged ‘consumers’

 

Madonna was right; we ARE living in a material world

Recently, Sara Fischer reported for AXIOS, that retailers like Walmart and Target are joining Amazon in the media space – both for subscription entertainment video services, and as an advertising platform for the products on their shelves. The traditional model of “co-op” support for retailers – manufacturers who reimburse retailers for featuring their products in […]

 

CES 2018: Takeaways for the Television Industry

The dust has settled after the CES 2018 consumer electronics trade show, and trend reports abound. What were the biggest takeaways for TV advertising?

 

When Standing by Brand Values Means . . . Sean Hannity and K-Cups?

Brand values have never been more central to a consumer than they are now, and brands have been among the first to be expected to react to recent scandals.

 

Ad Quality: When Digital Glitches Leave Viewers With a Bad Taste

Digital ad channels offer targeting, but they’re also prone to ad quality issues and blocking, which can negate any advantage in audience selection.

 

Ethical Data Practices All Marketers Should Live By

With one consumer data breach after another hitting the news, marketers should ensure their operating methods are informed by ethical data practices.

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