Posts Tagged ‘cord cutting’

 

Cross-Platform Program Search Can Put Local TV Front and Center

With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.

 

What Is the Future of Pay TV?

Pay TV, or TV programming paid for by the show or the month, is struggling to keep subscribers. What does this mean for TV advertisers?

 

How Cord-Cutting Is Shaping—Not Ending—Local TV

As cord-cutting and skinny bundles change the way local TV is consumed, local station groups have new opportunities to transform their businesses.

 

What Can the Latest Television Viewer Statistics Teach Us?

If the latest television viewer statistics are any indication, satellite providers might not fare too well this year. So what can broadcast TV learn?

 

Original Content Surges Ahead on OTT—Where’s Traditional TV?

Over-the-top (OTT) content providers like Netflix and Hulu are winning viewers over thanks to their original content. Traditional TV should pay attention.

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