Posts Tagged ‘creative’

 

Has Product Placement Gone Too Far?

Brands have a new place to show off their products: TV plot lines. But with this form of advertising on the rise, has product placement gone too far?

 

Is There Any Place for Politics in Advertising?

Backlash over recent ads may have marketers thinking it’s best to stay away from politics in advertising. Not only is that wrong—it may be impossible.

 

The New Super Bowl? Holiday TV Ads Get Bigger

Holiday TV ads are becoming increasingly longer in runtime, forgoing overt product promotion in favor of establishing emotional connections.

 

10 Best TV Ads of 2017: End of the Year Wrap-Up

After the ups and downs of this year, we wrap up with a list of the 10 best TV ads of 2017, covering brands from Jose Cuervo to The New York Times.

 

Advertising Week 2017: Bots, Crowds, and Other Trends

A look at the trends of Advertising Week 2017, from the latest tech to the continuing deluge of data to the challenge of attribution.

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