Posts Tagged ‘creative’

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

Creating Compelling Advertisements: Don’t Lose Sight of the Foundational Elements

Today’s advertiser has a litany of roles. But her most important job? Creating compelling advertisements.

 

Has Product Placement Gone Too Far?

Brands have a new place to show off their products: TV plot lines. But with this form of advertising on the rise, has product placement gone too far?

 

Is There Any Place for Politics in Advertising?

Backlash over recent ads may have marketers thinking it’s best to stay away from politics in advertising. Not only is that wrong—it may be impossible.

 

The New Super Bowl? Holiday TV Ads Get Bigger

Holiday TV ads are becoming increasingly longer in runtime, forgoing overt product promotion in favor of establishing emotional connections.

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