Posts Tagged ‘creative’

 

With Scaled Inventory, P&G Bets on ‘Irresistible Superiority’

P&G recently announced a new strategy to cut advertising costs with scaled inventory, a move that throws the future of big-brand advertising into relief.

 

Original Content Surges Ahead on OTT—Where’s Traditional TV?

Over-the-top (OTT) content providers like Netflix and Hulu are winning viewers over thanks to their original content. Traditional TV should pay attention.

 

Cross Promotion on TV, Courtesy of Dresses and … Cupcakes?

Brands are learning how to leverage the power of cross promotion on TV thanks to creative efforts by shows like DC Cupcakes and Say Yes to the Dress.

 

Live Commercials Work—Sometimes

Live commercials have been a growing trend for advertisers and networks. Snickers’ live Super Bowl spot is one example—but did it work?

 

Valentine’s Day Advertising’s Yearly Date With TV

Brands from every industry can use Valentine’s Day advertising on TV to reach everyone from confirmed bachelors to the happily married.

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