Posts Tagged ‘creative’

 

Marketing to the LGBTQ Community Can’t Just Be a Gimmick

When marketing to the LGBTQ community, rainbow logos aren’t enough. Here are three examples of companies that get Pride right.

 

How Quickly Can We Create a Television Spot?

Some time ago, sitting in an agency presentation, I expressed my frustration with an agency’s creative director droning on and on about his “vision” for my product. “Excuse me for interrupting,” I said. “But would you PLEASE get out of your own head and get into MY head!” And that’s how it worked back then, […]

 

The TV Commercial Production Process Is Evolving: Are You Ready?

Marketers have a lot more to think about during the TV commercial production process these days.

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

Creating Compelling Advertisements: Don’t Lose Sight of the Foundational Elements

Today’s advertiser has a litany of roles. But her most important job? Creating compelling advertisements.

arrow_upward