Posts Tagged ‘cross platform’


Daily Screen Time Is on the Rise: What Does This Mean for Advertisers?

Americans have an average daily screen time of 8 hours and 46 minutes. What’s the best way to reach these consumers?


The TV Commercial Production Process Is Evolving: Are You Ready?

Marketers have a lot more to think about during the TV commercial production process these days.


Customer Journey Awareness: The Path to Cross-Platform Ad Success

When constructing a cross-platform ad campaign, customer journey awareness is crucial. Here’s how to map that journey.


What the Nielsen Total Audience Report Expansion Means for Local TV

The Nielsen Total Audience Report now includes stats on streaming and digital platforms. How does this help local TV advertisers?


How Automation Is Bound to Change TV Advertising Metrics

As automated buying and selling come into play, TV advertising metrics are changing.