Posts Tagged ‘cross platform’

 

It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

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