Posts Tagged ‘cross platform’

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

 

Technology Puts a New Spin on Product Placement

Examples of product placement have been around for a while, but technology is expanding opportunities on TV and film as well as into the virtual realm.

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