Posts Tagged ‘cross platform’


Cross-Platform Program Search Can Put Local TV Front and Center

With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.


Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.


Will One TV Data Metric Emerge to Rule Them All?

As omnichannel content consumption grows, marketers are looking for TV data that’s consistent with data from the buys they place in digital.


It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?


Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?