Posts Tagged ‘cross platform’

 

How Automation Is Bound to Change TV Advertising Metrics

As automated buying and selling come into play, TV advertising metrics are changing.

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

Cross-Platform Program Search Can Put Local TV Front and Center

With the rise of streaming video services and cord-cutting, there’s no cross-platform program search for TV. But local TV can help address this.

 

Television Week 2017: Linear TV Finds Its Footing in the New Media World

How can linear TV adapt to an increasingly programmatic world? Television Week 2017 yielded some interesting—and useful—insights.

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