Posts Tagged ‘cross screen’

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

 

Why Does YouTube TV Look So Familiar?

Google recently announced its plans to release YouTube TV, the latest in a lineup of online streaming TV services. But what’s really changed?

 

Upfronts 2017: Data, Data, Data

Upfronts of the past few years have focused heavily on data, and 2017 is set to continue the trend. This is good news for automated TV buying.

 

ROAS vs. ROI: Painting the Right Picture

ROAS (Return on Ad Spend) is a hotly discussed metric in media circles these days. But when should TV advertisers use it instead of ROI?

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