Posts Tagged ‘Data-driven advertising’

 

Is In-House Programmatic Right for You?

More brands are moving to in-house programmatic, as programmatic advertising transitions from a new technology to an expected piece of marketers’ and…

 

Hiring Tips for the New Age of Advertising

With all the new technologies and advancements in data-driven advertising, today’s hiring tips for advertisers are changing as well.

 

TV Advertising in the US and UK: A Programmatic Future

As programmatic grows and changes, TV advertising is reaching a new level of complexity and customizability.

 

What Does the Second Screen Mean for Media Planners?

The second screen is the supplement to a primary experience—and proof that our screens have become an essential part of our daily lives.

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