Posts Tagged ‘data-driven’

 

Takeaways From the 2018 TV Data Summit: “The Audience Is Now in Charge”

Data is taking on greater importance in the TV industry from content creation to campaign deliveries. Panelists from the 2018 TV Data Summit offer insight.

 

Consumer Data Privacy and Protection in the Addressable TV Landscape

It’s essential for TV advertisers and station groups to understand and assume responsibility for consumer data privacy and protection.

 

Expanding Your Target Market: How Far Should You Go?

When is expanding your target market a good idea? Though audience trends are getting smaller and smaller, sometimes, you just need to go big.

 

Consumer Experience Innovations: Takeaways from PSFK’s CXI 2018 Conference

As we enter into a business-as-unusual era in the industry, innovations around highly targeted, data-driven messaging will help companies stand out.

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

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