Posts Tagged ‘data-driven’

 

Takeaways from CIMM’s 2018 Cross-Platform Media Measurement Summit

This year’s summit convened to help facilitate an industry-standard form of cross-platform measurement.

 

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

GABBCON’s 2018 Audience-Based Buying Conference: It’s All About Inventory

The recent GABBCON conference on audience-based buying offered insights on datasets, real-time ad insertion, and the automation of local television.

 

In-House Programmatic: Why More Companies Are Taking the DIY Approach

Companies are increasingly turning to in-house programmatic practices for their advertising needs. But what does this say about the state of the industry?

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