Posts Tagged ‘data-driven’

 

Top 7 Ad Selling Points for Premium TV

What do we really mean by premium TV? For those in the business of selling television, it has many advantages—advantages shared by broadcast.

 

TVB Forward 2017: In a Drifting Landscape, Local Plunges Ahead

The recent TVB Forward 2017 event discussed the importance of local television and its ability to adapt to an increasingly digitized ecosystem.

 

The State of TV Data Measurement: Interview with Videa’s Brad Smith at TV Week 2017

We catch up with Brad Smith, senior vice president at Videa, for an exclusive interview about the current and future state of TV data measurement.

 

How Audience Suppression Dials Up Local TV Ad Efficiency

Audience suppression means targeting specific people or homes to not receive specific ads—but how can local TV buyers and sellers take advantage?

 

Frequency Management: How Advertisers Avoid Groundhog Day

Frequency management helps advertisers ensure commercials aren’t replayed ad nauseam like the dreadful 24 hours in the movie Groundhog Day.

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