Posts Tagged ‘data-driven’

 

TV Data vs. Gut Decisions: How Do You Buy?

A study by Borrell Associates shows that while advertisers are taking TV data into account for broadcast buys, gut feelings still factor into the decision.

 

It’s Time to Move From CPP to CPM

The shift from CPP to CPM seems increasingly inevitable with each passing year. So why hasn’t the TV industry caught up?

 

Managing Local TV Market Traffic in the Ad Tech Age

Local traffic systems have often processed local TV market buys for years. Now they need to be updated, but what measurement types matter most?

 

Open-Standard Content Recognition for a More Organized Industry

Content recognition coding silos are hindering advertisers from tracking their content efficiently. Will an open standard come along to save the day?

 

The Dawn of True Advertising Attribution Measurement?

A recent CIMM white paper showed advertising attribution has come a long way, but remains one of the biggest challenges in cross-platform advertising.

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