Posts Tagged ‘Data management platform’


How Third-Party Data Strengthens Ad Campaigns

Third-party data is pushing the world of TV measurement over the threshold of immense change, helping local advertisers make the most of their inventory.


How Target’s Retail Advertising Hits the Mark

Target is leading the industry in programmatic, but other companies aren’t far behind. We take a look at new technologies in retail advertising.


Target’s In-House Programmatic Platform Hits the Bullseye

In-house programmatic is taking big brands by storm. Target has figured out a successful strategy by blending its DMP with DSP partners.


The End of National TV and Local TV Measurement Siloes

New developments in the media industry seek to overcome data silos and bring measurement samples from local to national TV.


What Is a DMP? And Why Does Everyone Want One?

What is a DMP? A data management platform, a new term that describes a growing part of the data-driven media and advertising business.