Posts Tagged ‘Data management platform’

 

Connected TV Advertising Roadblocks and Advantages

Here are the challenges and advantages of connected TV advertising.

 

Do We Really Need Blockchain in Media?

Blockchain in media can be used in attribution to gauge ROI. Its lofty promise is sure to change the buy-and-sell dynamic.

 

Less Secret Every Day: ACR and Logistics at the Secret Society Meeting

How do ACR and logistics impact TV advertising? The Secret Society showcased these trends to industry leaders at its latest meeting.

 

Cross-Platform TV Measurement, the Holy Grail of Local TV

The holy grail of cross-platform TV measurement is changing with the influence of technologies, viewing habits, and big-data platforms.

 

Local TV Data Targeting: Technology, Quality, and Scalability

Buyers and sellers have lived without local TV data targeting forever—but this is changing with the arrival of ATSC 3.0. So, what is the blueprint now?

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