Posts Tagged ‘data’

 

Why Companies Need to Be Sure About the Quality of their Data

While the RampUp conference is all about data, one of the more interesting takeaways was how often panelists cautioned the industry to remember that data can’t do everything. Meaning that data is only as useful as the quality of the data, and the inputs and analyses around it. Data is Not All the Same When […]

 

Let Television Do What It Does Best

At the recent MediaPost TV & Video Insider Summit, one speaker said, “We are in a war for the consumers’ attention.” In the Q&A after the panel, I suggested to the speaker, “It sounds like you are in a war WITH the consumers for their attention. Is that really your position?” At which point the speaker backed […]

 

The TV of Tomorrow Show Looks at The Local TV Of Tomorrow

While it would seem that a show called “TV Of Tomorrow” would be thoroughly caught up in OTT-mania, one of the more insightful panels I attended was about the future of local broadcasting. Called “Local Broadcasting in The Catbird Seat” it looked at ways local broadcasters can remain relevant at a time when massive changes […]

 

FTC Regulations in a World of Big Data, Consumers, Advertisers, and TV

FTC regulations regarding consumer privacy are pivotal pieces of legislation. Television has increasingly come to rely on big datasets.

 

Learn These Programmatic Tools to Get Ready for 2017

Programmatic tools are coming to the local television spot market. Here’s how buyers should get ready in 2017.

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