Posts Tagged ‘data’

 

FTC Regulations in a World of Big Data, Consumers, Advertisers, and TV

FTC regulations regarding consumer privacy are pivotal pieces of legislation. Television has increasingly come to rely on big datasets.

 

Learn These Programmatic Tools to Get Ready for 2017

Programmatic tools are coming to the local television spot market. Here’s how buyers should get ready in 2017.

 

Programmatic Attribution Modeling

In an environment of cross-platform media and the IoT, marketers are grappling with programmatic attribution modeling.

 

Verizon Acquisition of Yahoo Gives Telco a Programmatic Trifecta

Verizon acquisition of Yahoo added to prior purchase of AOL will give telco a strong presence in mobile video and advertising.

 

Media Sellers: Craft and Refine Your Sales Pitches

Even in this changing media environment, sales rules for optimal valuation are evergreen for media sellers.

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