Posts Tagged ‘demand-side platform’

 

Managing Change for TV Ad Buyers, Part 3: Liberating Silos and Fostering Cross-Pollination

Managing change in TV-buying organizations often involves liberating workplace silos and using cross-pollination to foster teamwork.

 

Media Sellers: Craft and Refine Your Sales Pitches

Even in this changing media environment, sales rules for optimal valuation are evergreen for media sellers.

 

Private Marketplace, SSPs and DSPs: A Streamlined Process

Demand- and supply-side platforms work together in a private marketplace for selling programmatic TV. Here’s how they refine the bidding process.

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