Posts Tagged ‘demographics’

 

Dual Income, No Kids: Cracking the LGBTQ Market

A large portion of the LGBTQ market is part of a dual income, no kids household, which makes this population highly valuable for advertisers.

 

Nielsen’s Ad Recall Survey: Are Millennials Actually Watching?

Ad recall among millennials is down, but they’re still consuming a lot of linear television. What’s next for TV advertisers targeting this coveted group?

 

Multiple System Operators Bridge the Gap to Local Ads

To keep up with changing consumer behaviors, marketers need to get closer to the consumer. Multiple system operators can help.

 

Breaking Up With Binge Watching: What It Means for TV

Though extremely popular in recent years, binge watching may be reaching something of a plateau. What does this mean for TV?

 

Makegoods, Automated TV, and Getting It Right the First Time Around

Data-driven automated TV buying technology makes for informed buys and better results, lowering the need for makegoods.

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