Posts Tagged ‘demographics’

 

Takeaways From the Hispanic TV Summit: Insights on Hispanic Television Consumers

Programmatic TV can help advertisers reach Hispanic television consumers with both mass and niche messaging.

 

Expanding Your Target Market: How Far Should You Go?

When is expanding your target market a good idea? Though audience trends are getting smaller and smaller, sometimes, you just need to go big.

 

Data-Driven, Audience-Based Buying and Beyond: ARF ConsumerxScience 2018

This year’s ARF conference covered data-fueled audience-based buying and the ethical boundaries of scientific data usage in customer targeting.

 

Multigenerational Marketing: New Audiences for Old Programs

Long-running TV shows like Jeopardy appeal to everyone—not just grandparents. Learn why a multigenerational marketing approach makes sense for many shows.

 

Exploring Diversity in Audience Segmentation at the 2018 Multicultural TV Summit

Here are some insights on the rapidly approaching future of audience segmentation from the 2018 Multicultural TV Summit.

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